As the General Manager of Senyar Group, Badria Al-Roudan stands as one of the most influential figures in the advertising industry today. Known for her ability to take on and execute impossible projects, she has established herself as a trusted leader, overseeing more than 300 TV commercials and more than 100 large-scale events. Her 16+ years of experience have seen her manage over 50 retaining clients across the region. In 2018, Badria was ranked among the top five client servicing directors in the prestigious BW Report, solidifying her reputation as a driving force in the industry, continually inspiring and setting new standards of excellence.