Nouf Almutawa co-founded The Chocolate Bar in 2004, introducing Kuwait to an entirely new way of experiencing dessert. What began as a simple idea — to make chocolate the main event — grew into a cultural favorite that’s been part of people’s lives for over two decades. With a background in advertising and a passion for creative storytelling, Nouf has helped shape The Chocolate Bar into a brand known for its playful spirit and lasting appeal. She continues to explore new ideas, believing that curiosity and creativity are what keep any brand alive.